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AdPackSix conducts school CSR programmes and various activities that send a clear message or moral, and helps schools and community organisations with fundraising activities. 


Based in Dubai, AppyKids develops educational content for the MENA and South Asian region. Its vision is to educate, entertain and empower children by creating culturallyrelevant, localised content. AppyKids has released 11 interactive educational apps and aims to make quality learning fun. 

DEWA Conservation Award

The Dubai Electricity and Water Authority (DEWA) is now accepting entries for the 10th Conservation Award – For a Better Tomorrow. The award is presented to educational institutions and teaching establishments in Dubai for best practices in electricity and water conservation. The team from DEWA Conservation Award will be on hand at What Works to tell you more and to help you submit your entries. For more information, please visit



Dubai Public Library, Dubai Culture

The Public Libraries Department plays a vital role in promoting literacy and the wider development of our young people. The love of reading begins in childhood and there is nowhere better to encourage this than the library. Dubai Public Library, under the supervision of Dubai Culture and Arts Authority, has eight branches across Dubai. The libraries offer programmes for children, such as story-telling, documentary and educational films, seminars, lectures, workshops and organised visits to their branches. To find out more, talk to their representative here today or go to www.dubaiculture.ae


Dunia Young Business Leaders Program

A two week summer internship programme, this initiative is designed to equip ambitious young people with the skills and knowledge to become future business leaders. The programme provides a select group of students with the opportunity to enhance their leadership, strategy, teamwork, communication, execution and conceptual skills. The participants engage with business leaders, entrepreneurs, industry leaders, investors, and other practitioners to learn from their real world experiences. For more details about the programme, visit: www.dunia.ae/youngbusinessleaders.



Earlyarts is an award winning creative teaching and training network, helping educators to bring children’s creativity to life. The organisation explores how literacy bonds can be built between parents and children through stories and drawing, strengthening engagement in reading and writing.


Emirates Literature Festival

Taking place from 3rd to 7th March in Dubai, the Emirates Airline Festival of Literature is the Middle East’s largest celebration of the written and spoken word. Bringing people of all ages and backgrounds together, it promotes education, debate, reading and writing. The festival is an opportunity for visitors to meet world-famous authors, attend literary debates, listen to readings and participate in workshops. www.eaifl.com.


Global Education Forum

The Global Education Forum (GEF) takes place annually to provide on-going debate and insight. Taking place from 24th to 26th March 2015 at Dubai World Trade Centre, the programme features top-class speakers, high-level debate and teacher training. Designed to suit all educational professionals, you can register at www.gesseducation.com.


Green Hope UAE

Green Hope UAE was founded by 12-year old student Kehkashan Basu. It is a youth environmental organisation that takes part in conservation projects, environmental workshops and academies. It also provides a networking platform to share awareness.



Lend me your literacy

LendMeYourLiteracy is an online educational platform connecting young writers with a global audience of teachers, parents, authors and school leaders. Members of the LendMeYourLiteracy community provide inspirational feedback and comments to motivate young writers. For more information contact jenny@lendmeyourliteracy.com


Pearl FM

Pearl is the first radio station in the Middle East devoted to children and parents. From hit music to topics that will interest young listeners, this new channel will be predominantly broadcast in English, with a little Arabic. There are opportunities for school children to get creative and take over the airwaves by presenting their own shows. Pearl’s core audience is children aged six to 12 and their parents. It will be broadcast live from Dubai at Al Jalila

Cultural Centre for Children and can be heard on 102FM and online at


Road Safety

‘My First License™ – I Know My Road Rules’ is a CSR initiative on road safety by Ciel Marketing & Events, in association with Dubai Police and KHDA. Its mission is to teach basic road rules to children aged between four and nine, giving them the chance to drive pedal cars through a miniature road network complete with all traffic signals and signs. On completion of the course each child will receive a personalised license endorsed by Dubai

Police with the message: ‘My First License – I Know My Road Rules’.


School Bus Safety

A CSR programme designed to communicate the safety of bus travel in the country, this initiative is set to launch in spring 2015. Members will be rewarded for creating safe technology and successfully managing logistics.


Something Fishy About Arabic

This targets children between the ages of three and seven, and can be used on its own or when playing with others. It can be used within the classroom as a teaching tool and encourages parents to learn Arabic alongside their children. The app contains three modules: Talking Fish (the learning module), Let’s Fish (The revising module) and Prepthe-Bait (the testing module). Find out more at

www.somethingfishyaboutarabic.com , www.facebook.com/somethingfishyaboutarabic


Stand Up for Bullying

A CSR initiative to raise awareness of bullying and its social stigma. This initiative will educate children, helping them to face bullying with courage and determination, ensuring the equality and safety of everyone studying in schools. The scheduled launch is April 2015.

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